The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior
Melis Kaytaz Yiğit, Mehmet Tığlı
Year of publication: |
January 2018
|
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Authors: | Yiğit, Melis Kaytaz ; Tığlı, Mehmet |
Subject: | Online Impulse Buying | Brand Awareness | Brand Loyalty | Impulsiveness | Private Shopping Clubs | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Online-Handel | Online retailing | Markentreue | Brand loyalty | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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