The more the better? : exploring the effects of reviewer social networks on online reviews
Year of publication: |
2019
|
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Authors: | Zhang, Jurui ; Liu, Raymond R. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 17/18, p. 1667-1688
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Subject: | ego-network | eWOM | Online reviews | review valence | review volume | social networks | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Data Mining | Data mining |
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