The more the better? : the negative effect of disseminators' donations in online donation
Year of publication: |
2023
|
---|---|
Authors: | Zhu, Guowei ; Lu, Jinfeng ; Zhou, Li ; Luo, Yingyu |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1179-1195
|
Subject: | disseminator | donation | empathy | perceived responsibility | tie strength |
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