The multiplex nature of the customer representative role in agile information systems development
Likoebe M. Maruping, Sabine Matook
| Year of publication: |
2020
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|---|---|
| Authors: | Maruping, Likoebe M. ; Matook, Sabine |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 44.2020, 3, p. 1411-1437
|
| Subject: | Agile ISD | software development | customer representative | customer participation | role theory | multiplexity | elasticity | case study | qualitative research | Softwareentwicklung | Software development | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2020/12284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012403964