The work of mapping and the mapping of work : prosumer roles in crowdsourced maps
Year of publication: |
October 2017
|
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Authors: | Darmody, Aron ; Yuksel, Mujde ; Venkatraman, Meera |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 13/14, p. 1093-1119
|
Subject: | Prosumption | prosumption continuum | qualitative research | consumer work | crowdsourcing | Welt | World | Softwareentwicklung | Software development | Innovationsmanagement | Innovation management | Crowdsourcing | Kundenintegration | Customer integration |
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