The multisensory analysis of product packaging framework
Carlos Velasco and Charles Spence
| Year of publication: |
2019
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|---|---|
| Authors: | Velasco, Carlos ; Spence, Charles |
| Published in: |
Multisensory packaging : designing new product experiences. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-94976-5. - 2019, p. 191-223
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Verpackung | Packaging | Wahrnehmung | Perception | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-94977-2_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011958993