The myopia of new marketing panaceas: the case for rebuilding our discipline
Year of publication: |
2008
|
---|---|
Authors: | Badot, Olivier ; Cova, Bernard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 205-219
|
Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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