The myopia of new marketing panaceas: the case for rebuilding our discipline
Year of publication: |
2008
|
---|---|
Authors: | Badot, Olivier ; Cova, Bernard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 1-2, p. 205-220
|
Saved in:
Saved in favorites
Similar items by person
-
Beyond marketing panaceas : in praise of societing
Badot, Olivier, (2007)
-
The myopia of new marketing panaceas: the case for rebuilding our discipline
Badot, Olivier, (2008)
-
The myopia of new marketing panaceas: the case for rebuilding our discipline
Badot, Olivier, (2008)
- More ...