The myth of market share : why market share is the fool's gold of business
Richard Miniter
| Year of publication: |
2002 ; 1. ed.
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|---|---|
| Authors: | Miniter, Richard |
| Publisher: |
New York, NY : Crown Business |
| Subject: | Marktanteil | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 181 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-609-60988-2 |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004772378