The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Jennifer L. Stoner, Barbara Loken, Ashley Stadler Blank
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Stoner, Jennifer L. ; Loken, Barbara ; Stadler Blank, Ashley |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 1, p. 130-137
|
| Subject: | Brand management | Consumer evaluations | Psychological ownership | Product naming | Konsumentenverhalten | Consumer behaviour | Markenführung | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011842200