The nature and antecedents of brand equity and its dimensions
Year of publication: |
2013
|
---|---|
Authors: | Kumar, Ravi Shekhar ; Dash, Satyabhusan ; Purwar, Prem Chandra |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 2, p. 141-159
|
Subject: | Krankenhaus | Hospital | Dienstleistungsmarketing | Services marketing | Markenwert | Brand equity | Indien | India |
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