The nature and antecedents of brand equity and its dimensions
Year of publication: |
2013
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Authors: | Kumar, Ravi Shekhar ; Dash, Satyabhusan ; Purwar, Prem Chandra |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 2 (22.3.), p. 141-159
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