The nature and scope of marketing
Year of publication: |
1976
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 40.1976, 3, p. 17-28
|
Subject: | Marktforschung | Vereinigte Staaten |
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