The nature of commitment in buyer-supplier relationships
Year of publication: |
2021
|
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Authors: | Abe, Masato ; Cannon, Joseph P. ; Smith, Tasman D. |
Published in: |
Journal of Inter-Organizational Relationships. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 2694-3999, ZDB-ID 3106040-7. - Vol. 27.2021, 3/4, p. 60-81
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Subject: | Business-to-business marketing | buyer-supplier relationships | channels of distribution | commitment | international | Thailand | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
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