The nature of TV viewing
Year of publication: |
1963
|
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Authors: | Treasure, J. A. P. |
Published in: |
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.). - London : Oakwood P.. - 1963, p. 17-27
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Subject: | Werbung | Fernsehen | Hörerforschung |
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