The need for a social marketing perspective of consumer-driven health care
Year of publication: |
2009
|
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Authors: | Marshall, Kimball P. ; Skiba, Michaeline ; Paul, David P. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 3.2009, 3, p. 236-257
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Subject: | Social Marketing | Social marketing | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Gesundheitspolitik | Health policy |
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