Famous people participation in social marketing programs : a research focusing on public health
Year of publication: |
2011
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Authors: | Casais, Beatriz ; Proença, João F. |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 516-525
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Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Gesundheitswesen | Health care system | Bürgerbeteiligung | Public participation | Gesundheitspolitik | Health policy |
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