The need for moral champions in global marketing
Year of publication: |
2006
|
---|---|
Authors: | Amine, Lyn S. |
Published in: |
International marketing ; Vol. VI. - London [u.a.] : SAGE. - 2006, p. 220-233
|
Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Entscheidung | Decision | Unternehmensethik | Business ethics |
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