The need to have an opinion as a driver of consumer choice
Michail D. Kokkoris and Ulrich Kühnen
| Year of publication: |
2015
|
|---|---|
| Authors: | Kokkoris, Michail D. ; Kühnen, Ulrich |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 2, p. 92-102
|
| Subject: | Meinung | Opinion | Kaufentscheidung | Purchase decision | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294146