The nested consideration model : investigating dynamic store consideration sets and store competition
Year of publication: |
2011
|
---|---|
Authors: | Pancras, Joseph |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 214.2011, 2 (16.10.), p. 340-347
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Wettbewerb | Competition | Theorie | Theory |
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