The new advertising : branding, content, and consumer relationships in the data-driven social media era
Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Brown, Ruth E. (ed.) ; Jones, Valerie K. (ed.) ; Wang, Ming (ed.) |
| Publisher: |
Santa Barbara, California : Praeger, an Imprint of ABC-CLIO, LLC |
| Subject: | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Werbung | Advertising |
| Description of contents: |
Volume 1. Traditional advertising transformed. - Volume 2. New media, new uses, new metrics
|
| Extent: | 1 Online-Ressource (Vol. 1 + Vol. 2) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4408-3342-7 ; 978-1-4408-4785-1 ; 978-1-4408-3343-4 ; 978-1-4408-4784-4 ; 978-1-4408-3342-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014387856