The new business road test : what entrepreneurs and executives should do before launching a lean start-up
John Mullins
| Year of publication: |
c 2013 ; 4. ed.
|
|---|---|
| Authors: | Mullins, John W. |
| Publisher: |
Harlow, England [u.a.] : Pearson |
| Subject: | Unternehmensgründung | Business start-up | Unternehmensplanung | Corporate planning | Geschäftsmodell | Business model | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 324 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index My opportunity : why will or won't this work?Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. |
| ISBN: | 978-1-292-00374-0 ; 978-1-292-00376-4 ; 978-1-292-00377-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201799