The new competition
Philip Kotler ; Liam Fahey ; Somkid Jatusripitak
| Year of publication: |
1985
|
|---|---|
| Authors: | Kotler, Philip ; Fahey, Liam ; Somkid Jatusripitak |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Japan | Marketing | Internationaler Wettbewerb | Marketingstrategie |
| Extent: | XII, 292 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-612078-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004584560