The new product : how to find, test, develop, cost, price, protect, advertise and sell new products
Delmar W. Karger
| Year of publication: |
1960 ; 1. ed., 2. print
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|---|---|
| Authors: | Karger, Delmar William |
| Publisher: |
New York : Industrial Press Brighton/England : Machinery Publ. Co. |
| Subject: | Betriebskostenrechnung | Innovation | Produktentwicklung | New product development | Werbung | Advertising | Theorie | Theory |
| Extent: | VI, 234 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 231-234 mit biogr. Notiz über d. Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000532947