The new role of the marketing professional : 1977 business proceedings
American Marketing Association. Ed. by Peter J. LaPlaca
| Year of publication: |
1977
|
|---|---|
| Other Persons: | LaPlaca, Peter J. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago : American Marketing Assoc. |
| Extent: | V, 258 S graph. Darst 28 cm |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 40 Business proceedings / American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610451-4. - Vol. 1977 |
| Conferences: | International Conference of the American Marketing Association ; 60 (Cleveland, Ohio) : 1977.06.12-15 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001412443