The new rules of retail : competing in the world's toughest marketplace
Robin Lewis & Michael Dart
| Year of publication: |
2010 ; 1 ed.
|
|---|---|
| Authors: | Lewis, Robin ; Dart, Michael |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Vertrieb | Physical distribution | Neuromarketing | Wertschöpfungskette | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [netread.com] |
| Extent: | XVIII, 236 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-10572-0 ; 0-230-10572-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008799092