The new science of viral ads
Year of publication: |
2012
|
---|---|
Authors: | Teixeira, Thales |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 3, p. 25-27
|
Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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