The olfactory experience (in retail) scale : construction, validation and generalization
Year of publication: |
2023
|
---|---|
Authors: | Roy, Subhadip ; Singh, Priyanka |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 34.2023, 3, p. 403-432
|
Subject: | Consumer outcomes | OEX scale | Olfactory experience | Scale development | Structural equation modeling | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Skalenertrag | Returns to scale | Messung | Measurement | Marktforschung | Market research |
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