The retail environment design (RED) scale : conceptualization and measurement
Julie Steen, Brian N. Rutherford, Barry J. Babin and Joseph F. Hair, Jr.
| Year of publication: |
2024
|
|---|---|
| Authors: | Steen, Julie ; Rutherford, Brian N. ; Babin, Barry J. ; Hair, Jr., Joseph F. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 900-927
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| Subject: | Atmosphere | RED scale | Retail environment | Scale development | Servicescape | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Messung | Measurement | Skalenertrag | Returns to scale |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2022-0451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047347