The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Gerald E. Smith
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Smith, Gerald E. |
| Publisher: |
Old Tappan, New Jersey : Pearson |
| Subject: | Online-Marketing | Internet marketing | Kundenservice | Customer service | Kundenmanagement | Markentreue |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 244 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-419150-1 ; 978-0-13-419150-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489150