The organizational design of the pricing function in firms : a center-led management approach
Year of publication: |
2013
|
---|---|
Authors: | Liozu, Stephan M. ; Ecker, Kellie |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 27-45
|
Subject: | Preismanagement | Pricing strategy | Organisationsstruktur | Organizational structure | Unternehmenserfolg | Firm performance |
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