The organizational implications of implementing key account management : a case-based examination
Year of publication: |
2015
|
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Authors: | Guenzi, Paolo ; Storbacka, Kaj |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 84-97
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Subject: | KAM | Change management | Case study | 7S model | Organisatorischer Wandel | Organizational change | Key-Account-Management | Key account management |
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