The origin and actual state of Jednota, consumption cooperative in České Budějovice

Consumption cooperative Jednota České Budějovice is going through a great transformation lo be successful in comparison with other, mostly international food purchasing chains. One way for improving the situation is to look; after some integration forms with other district cooperatives Jednota in the Czech republic, the other way is in restructuring of existing shops into some characteristic, specialized groups with their own different ways of supplying with goods and managing. A very important role in these changes has supermarket TERNO, which received very good economical results in last years. Marketing research in this supermarket showed an increasing degree of popularity among the customers.