The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies : Materialism - A Literature Review
Year of publication: |
2013
|
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Authors: | Trinh, Viet Dung ; Phau, Ian |
Publisher: |
[S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktpiraterie | Product counterfeiting |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Contemporary Management Research, Vol. 8, No. 3, September 2012, Pages 251-264 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 31, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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