The pace of MNEs’ sequential entries : cumulative entry experience and the dynamic process
Year of publication: |
2010
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Authors: | Gao, Gerald Yong ; Pan, Yigang |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 41.2010, 9, p. 1572-1580
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Subject: | Multinationales Unternehmen | Transnational corporation | Amerikanisch | American | Markteintritt | Market entry | Lernende Organisation | Learning organization | China | 1979-2002 |
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