The passion that unites us all : the culture and consumption of sports fans
Year of publication: |
[2018]
|
---|---|
Authors: | Mastromartino, Brandon ; Chou, Wen-Hao Winston ; Zhang, James J. |
Published in: |
Exploring the rise of fandom in contemporary consumer culture. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3220-0. - 2018, p. 52-70
|
Subject: | Markentreue | Brand loyalty | Emotion | Kundenbindung | Customer retention | Sport | Sports | Medienwirkung | Media effect | Persönlichkeitspsychologie | Personality psychology |
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