The path of patient loyalty and the role of doctor reputation
Year of publication: |
2009
|
---|---|
Authors: | Torres, Eduardo ; Vasquez-Parraga, Arturo Z. ; Barra, Cristobal |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 26.2009/10, 3, p. 183-197
|
Subject: | Ärzte | Physicians | Reputation | Beziehungsmarketing | Relationship marketing | Patienten | Patients | Chile |
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