Trust and commitment in the formation of donor loyalty
Year of publication: |
March-April 2018
|
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Authors: | Barra, Cristobal ; Pressgrove, Geah ; Torres, Eduardo |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 5/6, p. 360-377
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Subject: | Nonprofit | Loyalty formation | Trust | Commitment | Latin America | Lateinamerika | Vertrauen | Confidence | Mitarbeiterbindung | Employee retention | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization |
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