The patient as consumer: the advertising of pharmaceuticals directly to consumers should be allowed and encouraged
Year of publication: |
2007
|
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Authors: | Auton, Frank |
Published in: |
Economic affairs : journal of the Institute of Economic Affairs. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0265-0665, ZDB-ID 878539-9. - Vol. 27.2007, 2, p. 64-72
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Welt | World |
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