The perceived importance of major RFID-related technology initiatives among retail store managers
Year of publication: |
2009
|
---|---|
Authors: | Smith, Alan D. ; Offodile, O. Felix |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 5.2009, 4, p. 520-547
|
Subject: | Beziehungsmarketing | Relationship marketing | RFID | Lieferkette | Supply chain | Innovationsakzeptanz | Innovation adoption |
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