The perception of an advertising communication
William T. Moran
| Year of publication: |
1965
|
|---|---|
| Authors: | Moran, William T. |
| Published in: |
New directions in marketing. - Chicago, Ill. : AMA. - 1965, p. 397-403
|
| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003635297