Practical media models, what must they look like?
William T. Moran
| Year of publication: |
1967
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|---|---|
| Authors: | Moran, William T. |
| Published in: |
Readings in marketing : the qualitative and quantitative areas. - New York, NY : Appleton-Century-Crofts. - 1967, p. 377-395
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| Subject: | Werbungsforschung |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Proceedings. 8. Ann. Conference, Advertising Research Foundation 1962 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002509486