The perfect marketeer : a coordinator between customer and financial market focus
Year of publication: |
2012
|
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Authors: | Becker, Jochen ; Medjedovic, Josip |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 29.2012, 6, p. 28-31
|
Subject: | Marketingmanagement | Marketing management | Finanzmarkt | Financial market | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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