The sales-marketing integration gap : a social identity approach
Stefan Sleep, Son K. Lam and John Hulland
| Year of publication: |
December 2018
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|---|---|
| Authors: | Sleep, Stefan ; Lam, Son K. ; Hulland, John |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 38.2018, 4, p. 371-390
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| Subject: | sales-marketing interface | integration | self-categorization theory | customer orientation | competitor orientation | Marketing | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Wahrnehmung | Perception | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2018.1513796 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976237