The performance effects of creative imitation on original products : evidence from lab and field experiments
Liangyan Wang, Brian Wu, Cornelia Pechmann, Yitong Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Liangyan ; Wu, Brian ; Pechmann, Cornelia ; Wang, Yitong |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2023, 1, p. 171-196
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| Subject: | choice set | consumer satisfaction | creative imitation | expectancy disconfirmation | product quality | Produktqualität | Product quality | Kreativität | Creativity | Experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Imitationsstrategie | Imitation strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474117