The Performance Implications of Media Richness in a Business-to-Business Service Environment, Direct Versus Indirect Effects
Year of publication: |
2004
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Authors: | Vickery, Shawnee K. ; Droge, Cornelia ; Stank, Theodore P. ; Goldsby, Thomas J. ; Markland, Robert E. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 50.2004, 8, p. 1106-1119
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