The Performance Implications of Media Richness in a Business-to-Business Service Environment: Direct Versus Indirect Effects
Year of publication: |
2004
|
---|---|
Authors: | Vickery, Shawnee K. ; Droge, Cornelia ; Stank, Theodore P. ; Goldsby, Thomas J. ; Markland, Robert E. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 50.2004, 8, p. 1106-1119
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | media richness | service quality | relational performance | third-party logistics | customer satisfaction | customer loyalty |
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