The perils of selling online : manufacturer competition, channel conflict, and consumer preferences
Lu Hsiao; Ying-Ju Chen
| Year of publication: |
2013
|
|---|---|
| Authors: | Hsiao, Lu ; Chen, Ying-Ju |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 3, p. 277-292
|
| Subject: | Channel management | Manufacturer competition | Game theory | Vertriebsweg | Distribution channel | Spieltheorie | Industrie | Manufacturing industries | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786893