The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions
Year of publication: |
2008
|
---|---|
Authors: | Noort, Guda van ; Kerkhof, Peter ; Fennis, Bob M. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 22.2008, 4, p. 58-72
|
Subject: | Online-Handel | Online retailing | Sicherheitstechnik | Safety engineering | Konsumentenverhalten | Consumer behaviour |
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