A stage to engage : social media use and corporate reputation
Year of publication: |
2015
|
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Authors: | Dijkmans, Corné ; Kerkhof, Peter ; Beukeboom, Camiel J. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 58-67
|
Subject: | Corporate reputation | Social media | Social networking | Online engagement | Online brand exposure | Social Web | Social web | Firmenimage | Reputation | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
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